Facebook: Free, until it isn’t

A recent decision by Facebook to limit the content we see in our newsfeeds could have far-­reaching and potentially deleterious unintended consequences for the global nonprofit and advocacy communities.

When the ubiquitous social network changed its algorithm to limit “organic reach” — the number of Facebook users who can potentially see any single piece of content in their newsfeed — the move was characterized as a way for the company to extract additional advertising revenue from corporate brands.

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